What is Segment This?

Segment This℠ is a web-based application that, for the first time, seamlessly integrates your attitudinal-based segmentation into your proprietary sales database. It will help your sales force (and business managers) fully understand the right message for each segment based on attitudes they share, not just their current or past sales behaviors. Attitudinal-based segmentation research allows you to create and sustain a meaningful competitive advantage by providing a deeper knowledge of your customers' needs and attitudes about your product and the competition.

When done right, segmentation research will:

• Maximize sales and marketing resources by targeting high-value customers.
• Allow your sales force to customize messaging based on customer segments needs and attitudes.
• Guide product development and customize service offerings to accommodate needs of target segments.

Segment This℠ will:

• Educate your sales force regarding segmentation strategy and segment personality.
• Allow your sales reps to tailor messages for each sales call based on segment membership to ensure the most motivating messages are delivered.
• Allow management to understand the relative size and performance of identified segments by territory.

For more information about how we do this or how you can make this work for you, please email info@kjtgroup.com or call 1-888-623-8050 and ask to speak to any of our research professionals. Try it for yourself in our interactive demo and see how easy it is to use.