Why Segment This?

How many times have you heard this: “We can’t implement an attitudinal based segmentation into our sales database!” That is what sales force consultants and specialty shops will tell you. This is why database driven segmentation approaches are so common. The fact is that attitudinal-based segmentation research provides the best insight into the motivation and needs of your customers and leads to the best messages.

We have forever solved this barrier with Segment This℠. It allows your geographically diverse sales force real-time access to a solution that helps them effectively speak to and motivate your customers.

Specifically, KJT Group’s segmentation approach is right for your company if you would like to:

• Identify defined groups of customers with similar attitudes and needs,
• Identify market segments offering the most potential for a new or existing product/service,
• Appropriately allocate scarce sales and marketing resources, or
• More effectively communicate with your customer base using targeted messaging.

For more information about how we do this or how you can make this work for you, please email info@kjtgroup.com or call 1-888-623-8050 and ask to speak to any of our research professionals. Try it for yourself in our interactive demo and see how easy it is to use.